Preferable target audience

I have been looking at the UK tribe’s website which is http://uktribes.com/, and found out some of the audiences which are more likely to be our targeted audiences such as:

Townies, because through my research I have found out that they are amongst those people that like to go out more often, especially to cinemas. 40% of the townies are aged around 18-29. Which means their lifestyle is pretty modern and prefers to watch films containing action, romance, and comedy genres.











Leading Edge, although they are one of the smallest segments in the youth market, however they do have a lot more knowledge that other segments such as chavs and ravers. They absolutely love fashion form their teen ages to grown up adult. Emos have started to like US hip hop, as their culture mashes to each other. 25% of the Leading Edge people agree that they watch more TV these days; this shows that because technology is getting better and better, they don’t even go to a shop to purchase a DVD. But can watch then online, Anytime, Anywhere, on any Computer.

Urban is one of the most influential genre groups not only in the UK but around the world. These members are one of the biggest cultures in the youth market. Bingers come down the category of Urban and they love going to clubs and social website such as Facebook, MySpace, YouTube and many more. These types of people are enthusiastic but they don’t like producing any sort of media, due to embracement. 100% of this segment agrees that they mix different fashion influence to create their own style from the ages of 16-24.